by varying prices for particular person customers. Judy Strauss and Raymond Frost, E Marketing Upper Saddle River, NJ: Pearson Prentice Hall, 2009, 233. There are a number of pricing strategies available to case study solution small business owner. However, having case study answer lowest price is not typically a robust place for small businesses as a result of larger competitors can easily spoil any small business that is trying to compete on price alone. Darrell Zahorsky, Pricing Strategies for Small Business, About. com, accessed December 1, 2011, sbinformation. With its strong brand and large customer base, Uber aims to set up itself as case study solution most advantageous carrier of shipping facilities in a self driving world. It is also branching out into new areas, equivalent to food start and long distance cargo haulage using self sustaining trucks. There is logic in this ambition. Carmakers lack Ubers adventure as a organisation, or its deep abilities of demand patterns and purchaser behaviour. But firms that pioneer new technological trends do not always have the capacity to stay on top. Think of Nokia and BlackBerry in smartphones, Kodak in digital cameras or MySpace in social networking.